Summary: Panel Wayne Breitbarth (twitter linkedin) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Jeff Schoolcraft (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion 01:07 - Wayne Breitbarth Introduction The Power Formula for LinkedIn Success by Wayne Breitbarth 01:37 - Importance of LinkedIn 02:39 - Making Connections Advance Search Filtering 03:16 - Handling Random Requests/Spam 04:16 - Finding Others vs Getting Found 07:34 - Profile Advice Catchy Headline Descriptive Summary Establish Credibility List Resources 12:50 - Profiles vs Resumes Attention Span Calls to Action 17:39 - Groups 20:00 - Choosing LinkedIn over other platforms (i.e. Google+) 22:03 - Endorsements 26:06 - Free vs Paid Accounts 28:19 - Getting the most out of LinkedIn Cool Profile Strategic Connections 31:28 - Volunteer Causes and Experiences 34:39 - Profile Pictures 35:53 - Finding and joining good groups 37:38 - Handling Profile Views Finding out how people find you 41:27 - Spending time on LinkedIn 42:29 - Reaching out to others via LinkedIn 43:36 - LinkedIn Third Party Applications LinkedIn App Hootsuite 44:27 - Status Updates 44:48 - Company Pages Picks S5: A Simple Standards-Based Slide Show System (Reuven) org-S5 (Reuven) Backups (Reuven) PHPStorm Tutorials (Curtis) My Daily Scrum (Curtis) Scrivener (Eric) Bartender | Mac Menu Bar Item Control (Jeff) Platform: Get Noticed in a Noisy World by Michael S. Hyatt (Wayne) This Is Your Life Podcast (Chuck) Platform University (Chuck) Next Week Freelancers Show: Building a Consultancy with Ben Lachman and Robert Cantoni Transcript [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 67 of the Freelancers Show! This week on our panel, we have Reuven Lerner. REUVEN: Hello! CHUCK: Curtis McHale. CURTIS: Good day! CHUCK: Eric Davis. ERIC: Hi! CHUCK: Jeff Schoolcraft. JEFF: What's up! CHUCK: I'm Charles Max Wood from DevChat.tv. This week, we have a special guest and that's Wayne Breitbarth. WAYNE: Hi everybody! CHUCK: Since you haven't been on the show before, do you want to introduce yourself? WAYNE: Sure! My name is Wayne Breitbarth, I'm the author of "The Power Formula for LinkedIn Success" - sort of a self-taught, self-made LinkedIn expert; didn't want anything to do with social media, but now has found a way to actually make a living doing it and just having a blast doing so. CHUCK: Awesome. I've been reading your book, and it's really, really good. And I'm really excited to talk about a lot of the stuff related to LinkedIn. For us as freelancers, I'm a little curious, what do you think the most important part of LinkedIn is for us? WAYNE: I think what we all have to do -- we're all sort of in the game of trying to build our business every single day of the week, right? One of the most important things you got to do is make a lot of connections - the right connections. Secondly, you got to make sure that your profile has got all the critical keywords. I know you are very techy guys, so you probably get that part that many people don't.
