Summary: Conversion Jam 3 was held recently here in Stockholm. Conversion Jam is a conference for online marketing/ecommerce managers, optimizers and analysts. About 350 people gathered together to spend a day listening to international speakers and a number of interesting cases. We managed to interview four of the speakers - Craig Sullivan, Ton Wesseling, Brian Massey and Nathalie Nahai. In addition to the conference, UX Podcast also took part in a "pre-jam" meetup the night before with around 40 guests, 3 presentations and a "conversion clinic. The introduction to this show was recorded live at the Pre-jam. You can watch the full stream of that evening here featuring Brian Massey, Ton Wesseling and Bart Schutz (and a guest appearance by Craig Sullivan). This show is filled with optimisation advice, tips and stories that are useful for anyone working with digital media. We cover amongst other things - analytics, content strategy, experimentation, culture and behavioural psychology. (Listening time 65 minutes) https://soundcloud.com/uxpodcast/56-james-per-at-conversion-jam https://twitter.com/uxpodcast/status/381033951277879296 References: Video of the Pre-jam meetup at Valtech Craig Sullivan interview Episode 26 - James and Per make Jam (Interview with Craig Sullivan from Conversion Jam 2) Episode 11 - James and Per optimise and die (Interview with Craig Sullivan from May 2012) Ton Wesserling interview Brian Massey interview Your Customer Creation Equation by Brain Massey Nathalie Nahai interview The Webs of Influence by Nathalie Nahai The Cost of Culture (James's blog post) UX Podcast coverage from Conversion Jam 2 The 5 international speakers at Conversion Jam 3. André, Brian, Nathalie, Ton and Craig. Thanks to all our guests and to Conversionista and Valtech for help make this episode come together.
