Summary: Do you wish there were some way to generate twice as much revenue in your business without doing twice as much work? Derek Coburn felt the same way with his wealth management firm. He realized that in order to significantly increase his revenue, he was going to have to either work a lot more hours, or find a different way of working. Luckily for Derek, he was able to specialize and differentiate himself from other financial advisers, which significantly increased his client retention, as well as the amount his clients valued him. In Derek's case, this value came from what he calls "The Ultimate Tie Breaker" - he was able to differentiate himself by sending clients referrals. There's nothing a business owner loves more than more business, right? Derek was so good at making those connections that he made a whole second business of it (cadre). Luckily for you, Derek has shared his story with us. He includes details on cadre, which he co-founded with his wife Melanie. They call cadre an "un-networking" group, and have had great success by helping their group members help each other. When you listen to this interview, you'll hear Derek and I talk about: (03:25) Introductions (06:00) How he built his financial firm (08:30) An explanation of his first networking group (10:30) How to add extra value to his clients by referring them clients (13:30) How he expanded the conversation with his clients, to talk about more than financial planning (16:00) How he used surveys to reach out and ask how to provide extra value (17:15) How he created the time to launch his second business, cadre (23:30) Going from idea to reality with cadre (26:40) How he used a webinar to launch the concept (31:00) How he got existing members to refer more (36:00) How his business model has evolved to justify $3000 upfront to join (41:00) How he ran a launch meeting (46:00) His plans for the future of cadre (48:30) An introduction to his book (50:00) The Boise launch plan (1:03:00) An overview of how to be more useful to your clients Resources Mentioned cadre The Thank You Economy Care.com Informly’s podcast Amy Porterfield’s podcast Human Business Works – Chris Brogan Youtility – Jay Baer School of Greatness – Lewis Howes More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Listen Now Transcript Trent: Hey there Bright Ideas hunters. Welcome to the Bright Ideas Podcast. I am your host, Trent Dyrsmid. This is the podcast for marketing agencies, marketing consultants and entrepreneurs who want to discover how to use content marketing and marketing automation to massively boost their business without having to massively boost the number of hours they work every week.We do this by bringing on experts who share with us the story of what made them so successful and this episode is no different. We are going to be joined by a fellow by the name of Derek Coburn who is a partner in a very successful financial advisory firm and has about 15 employees and he has been doing that for quite a while.But, more recently he's also the author of a book and founder of another company. The book is called "Why Networking is Not Working" and as you might guess from the title it's about obviously why networking is failing and Cadre, his new business, is predominately a DC based community of remarkable professionals. Their members are the cream of the crop in their industries and more interested in sharing resources than gathering leads.So, in this interview Derek is going to share with us exactly how he
