Sean Malarkey on How to Employ Smart Online Marketing to Create a Money Pillow




The Bright Ideas eCommerce Podcast | Proven Entrepreneur Success Stories show

Summary: On this episode of the BrightIdeas podcast, we're joined by Sean Malarkey, creator of a digital publishing and marketing company, and author of the blog and podcast The Money Pillow. Sean relies heavily on his team to help him run his digital publishing company so that he has plenty of time left to do important things such as surf daily from his home in Santa Barbara. Do you think that his business might suffer without him spending much time running it each day? Not true. The company continues to return year over year growth of around 30%, and is set to gross approximately $2 million this year. In other words, Sean has a great business that prospers without requiring much of his presence. You could almost say, it works while he sleeps! And yes, that's what he was going for in this business, and also the concept he talks about with his guests on The Money Pillow podcast. In this interview, you'll hear Sean and I talk about: (2:00) How his team helps him out (4:00) An overview of his audience (5:45) The Money Pillow (12:20) His podcast launch (17:00) An explanation of how he's going to extract the Golden Nuggets from his past episodes (20:30) How to monetize a podcast (25:50) How he's promoting his podcast (29:00) How to decide if you should have a show (31:00) How he finds his guests (36:17) What his team looks like (44:30) How he's building his team (49:20) Team-building advice (1:00:00) An overview of the publishing company, and how he launched it (1:08:00) How they are generating traffic and sales Resources Mentioned More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Listen Now Transcript Trent: Hey there, bright idea hunters. It's Trent Dyrsmid here. I am the host of the Bright Ideas Podcast, and this is the podcast for really whip-smart entrepreneurs who want to know how to use online marketing and marketing automation to massively boost their business. On the show with me today is a guy who is definitely a whip- smart entrepreneur. His name is Sean Malarkey. He's the guy behind the Money Pillow, which is a new podcast. He's also got a book for it. The Money Pillow is definitely not Sean's first rodeo. He actually runs a very successful online digital publishing business that works with content experts, and takes their knowledge, and makes it available to business owners like yourself who want to get better in a specific area of their business. Now, I am super stoked to have Sean on the show because he is doing some really cool things with the Money Pillow podcasts and the guests that he's unearthing. In particular, we're going to talk about how he launched the podcast and made it so incredibly successful so very quickly. With that said, please join me in welcoming Sean to the show. Hey, Sean. Welcome to the show. Sean: Thanks for having me, man. It's an honor to be here. Trent: Absolutely. It's an honor to have you on here. For the folks who have not had the privilege of speaking with you off the air for the last 45 minutes, maybe you would be so kind as to introduce yourself and tell us a little bit about what you're doing. Sean: Sure. My name is Sean Malarkey and GQ just voted me one of the top 50 most handsome men in the world. No, I'm just kidding. I have a really boring story, I guess. I don't where to even begin, but what I do now is I have a publishing company and a marketing company. We publish and market digital trainings, so we find experts that are good with particular things, and we have them create the content,