Summary: Many of us don't think much about the ground we walk on - or the soil that gives us food - but Jason Aramburu, a Princeton graduate and founder and CEO of re:char, thinks about it everyday. Founded in 2009, re:char is a social enterprise that uses technology to help farmers grow more food principally through the use of biochar, a carbon-negative soil amendment that is made by converting agricultural waste. Test plots in Kenya have yielded a crop output up to 200%. In the 15th episode of "SRO Conversations," Jason Aramburu talks about what his business has been doing to help farmers in Kenya; his personal experiences in the world of social entrepreneurship; and some of the challenges and rewards along the way. His overall motto: "You can do whatever you want if you're willing to put in the time." To view all conversations, including this one, visit www.summerrayne.net. Please direct any comments/questions for this episode on Twitter @sroakes with #SROConvo. To learn more, you may also follow Jason on twitter @re_char or visit http://www.re-char.com/.
