Summary: Episode #4 puts the spotlight on Twitter and today James is joined by a top 5 influencer. Scott Stratten, the man behind UnMarketing.com at the time of recording has 2 published books, over 144,000 followers on Twitter and 97,000 tweets. He's kind of a big deal. Listen in as Scott reveals why you should be on Twitter not because you need to, but because you want to, and why wanting my not be the right. EPISODE HIGHLIGHTS: The ROI of Twitter. How Twitter works. Twitter Misconceptions. Good Twitter habits. Twitter No-nos. Real Time vs Scheduled Tweets. Measuring Twitter success.
