Summary: Episode #5 is all about Facebook innovations. There's been so many updates made by Facebook recently that James decided to invite on the show, one of the foremost experts on Facebook Marketing; Jennifer Sheahan of FBadsLab. Jennifer and her team handle Facebook advertising accounts from some of the biggest names, including none other than Barack O'Bama's Democratic Party. Listen in now and enjoy one of our most content packed episodes to date. EPISODE HIGHLIGHTS: Why you should change time-line images regularly. Pin posts to the top for greater exposure. Page post ad tips. This type of image gets the best Click Through Rate. Reactivate old posts for greater interaction. The surprising group of prospects you should always advertise to first. Promoted posts should only ever target these people. Jennifer Sheahan is skeptical of this innovation. Using Facebook offers. Micro-level targeting with custom audiences and look-a-like audiences. Graph search explained. Optimising your page for Graph Search.
