Summary: When it comes to social media sites LinkedIn is undeniably where all the money is at. With the average family income of LinkedIn users estimated at $109,000, 4 times that of Facebook users, there is surely money to be made on the platform . This week, James is joined by Los Silva, Digital Branding strategist and co-author of Local Marketing for Busy People, who reveals his LinkedIn traffic hacks, including a very powerful LinkedIn Groups strategy for driving sales. EPISODE HIGHLIGHTS: Tips on how to get started on LinkedIn. Why patience is a must when working with LinkedIn. The essential elements of a LinkedIn Profile. Getting your Profile headline right. Why testing your profile regularly works. The connection strategy. Tips about LinkedIn Groups. What's the best scenario to create your own group? How do you invite people to join your group? Why these alternatives to LinkedIn ads may be the better choice.
