Summary: By the tender age of 20 years old, Max Teitelbaum had purchased several million Dollars worth of online media buying banner ads to promote affiliate offers and amassing large commissions in the process. Fast forward a few years, Max is now the COO and Co-Founder of What Runs Where a competitive intelligence service that tracks campaign performance for online media buyers. Max has access to a huge data set which allow him to create winning banner ad campaigns consistently. On this revealing interview Max lifts the lid on the secrets behind winning campaigns. EPISODE HIGHLIGHTS: Getting started with media buying. Why competitor profiling is important. Three ways to place your media. The pros and cons of media buying revealed. Media buying models. The secret to winning ad designs. The surprising design elements that really work. Why What Runs Where is the place to go. The importance of an Out Clause.
