Summary: Today we listen to Jay Mohr from his Podcast Mohr Stories talk to Patrice O'Neil about how his podcast is helping to bring people to his comedy shows. Jay has some great stories, and his podcast also gives you a glimpse into his personal life as he often has his wife sits in on the podcast. Jay noticed that every opening act was creating a podcast. Then other comedians he trusted told him he should start one. A few months later he is seeing the clubs fill in with people who are shouting out lines from the podcast ("I don't want to go in the water.."). How is that for ROI? Jay asked, "So this is like the future, and his friends explained PODCASTING IS NOW.
