Tian X. Hou: Weibo Will Finally Bolster Sina's Bottom Line




China Money Podcast - Video Episodes show

Summary: In this edition of China Money Podcast, Tian X. Hou, founder and CEO of T.H. Capital, shares her thoughts on why Qihoo's stock is just starting a major bull run, why Sina is undervalued and what Baidu should do to advance forward in a mobile world. Listen to the full interview in the audio podcast, watch an abbreviated video version or read an excerpt below. Q: How will China's economic slowdown impact Chinese overseas listed Internet stocks? A: Not that much. The Chinese Internet companies raise money from private funds and public markets. They spend their money buying advertising and traffic online. So the Internet becomes a self-feeding economy. China's credit crunch and liquidity issues have little to do with Chinese Internet companies. Q: In May, Qihoo 360's stocks were trading just above $40, and you had a buy rating with a price target of $52. Today, the stock is trading around $51. Where do you think it will go next? A: Currently, we are using 2014 earning projections. I think if we use forecast numbers further out, we could see the stock trading between $67 and $87 at the end of next year. Qihoo's strength comes from several places. One is its monopoly in PC security software, or its anti-virus software. It's literally used on every single PC in China. When users install the software, they are asked to use Qihoo's browser and set up a Qihoo personal page. This set-up enables Qihoo to gain search market share in a second. Qihoo launched search service last August. Over night, it gained 8% market share. Today, it has 16% of the search market. Another strength is Qihoo's web game hosting business. Because they have a lot of traffic, they are able to sell traffic to web game owners or developers. Even though each web game may be small, but the aggregate of all the games is huge. As the host, Qihoo is growing this business very rapidly. Lastly, Qihoo's Android app store is number one in China with 110,000 apps and billions of downloads. Just two months ago, it was number two. Qihoo can do two things with this platform. It distributes enterprises' mobile apps. Everybody needs a channel to distribute their apps. Qihoo plays that role and charge money. Qihoo also operates a mobile game hosting service. It's similar to web game hosting service but on mobile. There is great revenue potential in this business as well. So Qihoo's potential growth is just starting and the company is in a fast-moving upward trend. Q: What are some major risks you see with the company? A: The company could raise more money in a secondary offering, or they could buy other companies. These could cause the stock to set back temporarily. Also, the strong personality of Qihoo's CEO Zhou Hongyi could potentially create issues for the company. Q: For Sina, you've had a price target of $89 for some time, but the stock seems to suffer from a lack of direction. It's currently around $55. Are you still holding on to your projection? A: Very much. All the Chinese stocks that we recommended "buy" have enjoyed a good run. Sina is the only exception. Sina's Weibo is more than social media. It has a very authentic user base. Sina somehow thought it could monetize Weibo quickly so monetization schedule got pushed back several times. Some investors therefore doubt whether Sina can monetize Weibo. Weibo's traffic, including mobile, is 1 billion times a day. That compares with 800 million for Baidu and 400 million for Alibaba's Taobao. But if you look at advertisers, Baidu has about 400,000, Alibaba has almost 800,000 vendors. Weibo's advertisers are negligible. If we look at Weibo's recent strategic alliance with Alibaba, the potential value creation is being under-estimated. What you see now, display of Taobao vendors on Weibo, is just regular traffic direction. There will be another potential revenue source coming from a specially designed product that is likely to be launched in August.