#221: Interview of Trey Peden on Online Marketing and Privacy (12 June 2013)




Philosophy In Action Podcast (MP3) show

Summary: In this 12 June 2013 episode of Philosophy in Action Radio, philosopher Dr. Diana Brickell interviewed Trey Peden about "Online Marketing and Privacy." Topics discussed include: * Major kinds of online advertising * The market for advertising * The data collected on the internet * The concerns about privacy online (embarrassment, discrimination, manipulation, identity theft, and government) * The kinds of data collected online * The industry standards * Why poorly-targeted ads happen * The ideal of ad-targeting * Social media advertising * The difficulty of marketing effectively * Protecting your privacy online * The "creeping" criticism For more from Dr. Diana Brickell on the application rational principles to the challenges of real life, visit Philosophy in Action: http://www.PhilosophyInAction.com