Summary: Chip Bell, author of Managing Knock Your Socks Off Service, discusses the changes in customer service and the tradition ideas of the customer. With the arrival of new technologies such as the Internet, customers are now more frugal then ever and expect their shopping experience to be top notch. Internal company relationships tend to affect how the company interacts with their customers, which has led to the trend of employers hiring employees who are knowledgeable in the products they sell because. CHIP R. BELL is the founder of The Chip Bell Group and author of many popular books including Wired and Dangerous. His work has been featured in The Wall Street Journal, Fortune, USA Today, Fast Company, Business Week and other major media. - See more at: http://www.amacombooks.org/book.cfm?isbn=9780814432044#sthash.FNLmW68x.dpuf For additional training on this topic, consider these AMA seminars: *Fundamentals of Marketing: Your Action Plan for Success *Branding EQ: Creating Brand Loyalty *Leveraging Social Media to Engage Customers and Build Your Brand To learn more, read these AMACOM Books: *Managing Knock Your Socks Off Service, by Chip R. Bell Ron Zemke *Knock Your Socks Off Service Recovery, by Ron Zemke Chip R. Bell *Be a Direct Selling Superstar, by Mary Christensen
