Summary: THIS IS AN AUDIO-ONLY VERSION OF A VIDEO INTERVIEW FOUND ON PRIVCAP.COM. VIEW THE FULL VIDEO HERE: In 2005, private equity firm The Riverside Company merged two providers of sports surfaces to create Connor Sport Court. The merger encountered problems and so Riverside called in Ron Cernyas President 8 CEO to help sort out issues with regard to product quality and “management team dysfunction.” The US company had a goal of growing its international revenue, and to help penetrate China market, Riverside deployed Managing Director Brian Bunker to help establish licensing agreements in China as well as products for Connor Sport Court to sell in North America. In this video, Ron and Brian tell the story of how they have worked together to increase the fortunes of the company in the face of corporate and international challenges. This program is part of an ongoing Privcap series on value creation in private equity. The first segment is called "How WhatCounts and Riverside Partnered For Growth." The second segment is called “How MLCOA and Riverside Partnered For Growth.” Registered users of Privcap may access this 6-minute, chaptered video program, full transcript, audio-only version, as well as Privcap’s entire archive of thought-leadership content. Register here – it’s free and quick
