Episode 78 How To Utilize Facebook To Further Your Sales Efforts May 5, 2013




The Sales Playbook Podcast show

Summary: I’ll come right out and say it . . . I really believe that sales reps under utilize Facebook! There are many ways that you can use this platform and it begins by rethinking this whole “Facebook is for personal” stuff! This week . . . we’re going to dive headfirst into several (as in mucho) ideas and philosophies that will not only help you on Facebook . . . many of them will help you anywhere you choose to embrace “Social”! Here’s What You’ll Gain By Listening Today . . . How and why you should tap into the 480 million plus mobile users of Facebook. Why it’s so important that people can see your “business casual” side and how you can leverage someone else’s. How to fix your concerns about privacy and people seeing things you don’t want them to see. Why Facebook doesn’t like your blog/website and limits the amounts of view when you post those things. One way I dramatically increased engagement on my Fan Page. The importance of “conditioning” your fans. 3 ways to stay incredibly relevant to your Facebook community! How to use photos and videos to “humanize” your brand. How to get more fans. 2 letters I send out to my LinkedIn network and how they’ve helped create Facebook traffic and new “likes