Summary: Do you run a marketing agency and want more new business? Are you getting frustrated with outbound prospecting strategies that just aren't working like they used to? Would you like to create an inbound marketing system that provided you with a steady flow of new qualified leads? If you answered yes to these questions, you are going to love the step by step new business development strategy that my guest and I talk about in interview. In this episode of the Bright Ideas podcast, I'm joined by Michael Gass, the man behind Fuel Lines, a blog that has been ranked among the top 100 marketing blogs in the world by Ad Age's Power 150. When you listen to this interview, you are going to hear Michael and I talk about: the #1 mistake that 99% of agencies make when it comes to new business why they make this mistake and a risk free way to avoid it several examples of how Michael's clients used his advice to land new accounts they otherwise never would have how Michael has used his own advice to build his own firm (and he's never made a single cold call to do it) how social media plays a role in Michael's strategy the 5 steps that you need to take to get started Michael's favorite tool for building a large, targeted Twitter following in just 60 days Michael's favorite tool for scheduling his social media activities how much time per day you should spending on social media the specific activities you should be using social media for how to effectively network online, so you can run your business from anywhere in the world you like And so much more… More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Listen Now Transcript Trent Dyrsmid: Hey there, bright idea hunters. Welcome to the Bright Ideas Podcast. I am your host, Trent Dyrsmid, and this is the podcast for business owners and marketers who want to better learn how to learn online marketing and sales automation tactics to massively boost their business and the way that we do that is we bring expert guests onto the show to share with us precisely what is working for them in their businesses.And my guest today is a fellow by the name of Michael Gass. He is an international new business consultant to advertising, digital media, and PR agencies and since 2007, he has led in the use of social media and content marketing strategies to make agency new business easier. He's the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world according to Ad Agencies Power 150. Michael, thank you so much for making some time to come here and be a guest on the Bright Ideas Podcast. Michael Gass: I'm glad to, Trent. Trent: So, for the folks have not yet heard of you, I'm sure you've probably got a little bit better of an introduction than what I just rattled off, so maybe you could just tell us a little bit about who you are and what it is that you do. Michael: I've been in business development my entire advertising career and I had the bright idea of starting my own consultancy, but little did I know that I was doing it on the verge of a great recession. Most agencies that I worked with, there was a commonality of problems. They had a very difficult time with positioning. Positioning, in my opinion is the foundation of your business and they never used the tools that they recommended their clients to use. It was almost as if promoting their agency, they lost their marketing line [sounds like 02:10] and I had always preached that they needed to have an identifiable target in a narrow
