Summary: Are you looking for ways to increase the return on your content marketing investment? Would you like to discover actionable tactics that you can immediately put into use in your business? Stephen Woessner has helped thousands of clients over the course of 20 years, and he's collected enough data to be able to confidently predict ROI so that his clients can achieve the maximum impact from their online marketing activities. In this episode of the Bright Ideas podcast, Stephen is going to share exactly what to pay attention to so that you too can predict (and maximize) your own marketing ROI. In our discussion, you will hear us talk about: the #1 mistake that most businesses make when creating their content marketing plan the best online marketing activities to use for immediate profit (if you're not doing these, you should be) the importance of measuring baselines and how to do it which metrics you need to be paying attention to and why how to create customer anticipation how his clients are using social media to give a huge boost to their marketing results his favorite business book and so much more…. More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Listen Now Transcript Trent: Hey there, bright idea hunters. Welcome to the Bright Ideas Podcast. I am your host, Trent Dyrsmid, and this is the podcast for business owners and marketers who want to understand how to use online marketing and sales automation to massively boost their business. And in this very episode, we are going to talk with my guest about how he's helping his clients to massively, and I mean massively, boost their business, guaranteed no less. So I've got to get lots of answers to those questions because in the . . . I think this is going to be a really interesting interview. So my guest is Stephen, and I didn't ask you how to pronounce your last name so I'm sure I'm going to butcher it, but I'm going to take a guess. Woessner? Stephen: It's Woessner. Trent: Woessner, all right. And Stephen is the founder and president of a company by the name of Predictive ROI, and he is also the author of two top books in the digital marketing space. So Stephen, or rather Steve . . . by the way, do you prefer Steve or Stephen? I think we had our first bandwidth glitch. Did you prefer Steve or Stephen? Stephen: Either's fine, it doesn't matter. Trent: Okay, so Steve, welcome to the show and hopefully we won't have any more bandwidth glitches like that. All right, so just tell us a little bit about who you are and what do you do? Because I don't imagine too many of my audience is familiar with you or possibly even your company. Stephen: Okay. Well, so for the last 20 years, really since the advent of commercial Internet, I've been collecting tens of thousands of data points that have given me the ability to identify what I call the seven money drainers, and those are the things that literally cause websites to leak serious money every day. And what we do is we teach business owners how to fix them, and how to fix them immediately, and then how to apply what I call the eight money-making opportunities. And those are the things that really drive profits online by 200 to 500% or more in 12 months or less. And then as you mentioned in the introduction, we take it even further by then guaranteeing to our personal consultant clients that they're going to deliver or receive X for return on investment, and typically it's 200 to 300% although we're working on some engagements where believe it or not it's about 1,
