Featuring the CEOs of the National Basketball Association and Major League Baseball

Summary: On this episode of CEO EXCHANGE, taped at Columbia Business School in New York, we'll get an insiders' glimpse into the high-stakes world of professional sports from two executives who know it best. David Stern, Commissioner of the National Basketball Association, has taken his sport to new heights while trying to keep viewers from heading for the exits. Major League Baseball Commissioner Bud Selig has sought to level the field between big market and small market teams while playing defense about alleged steroid use by athletes. It's a world of big egos...and big money. The basketball and baseball commissioners...both seeking that winning formula for continued success.