Summary: The Engaging Brand podcast (http://www.blubrry.com/engaging/1716998/show-428-employee-engagement-and-your-green-goldfish/)covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas andbrand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) sees Anna Farmery (http://www.linkedin.com/in/annafarmery) talking with Stephen Voltz & Fritz Grobe (http://viralvideomanifesto.com/about/), who were behind the Coke and Mentos phenomenon (http://www.eepybird.com/featured-video/the-extreme-diet-coke-mentos-experiments/) talking about their Viral Video Manifesto (http://viralvideomanifesto.com) * How video online is not the same as other broadcast media such as television * Is television changing because of social media? Does television need to learn how to create a viral video? * The change in user experience by viral videos and You Tube (http://www.youtube.com/) * The concept of the circus sideshow and how that can help you undertand what is a viral video. * The characteristics of viral video...and why it is not about storytelling when marketing in video * Why you need to educate at the beginning of the video * How to create an emotional human emotion to trigger brand engagement * How viral video clips can work when you are hampered by the legal department and branding rules? * Don't tie your video to tightly to your product * Think about the demographic of your audience for viral marketing * Don't recapture reality...capture reality...make video in marketing authentic * How the best viral videos are not be scripted. * How video editing is only to remove clips that are not about setup and payoff. * How there will always be a difference between TV and online video (http://theengagingbrand.typepad.com/the_engaging_brand_/2012/03/show-375-word-of-mouth-marketing.html)Remember you can join Anna Farmery on twitter (http://twitter.com/engagingbrand) , Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand).
