Summary: Social media is the go-to tool for businesses to connect to their customers. However, many businesses use the wrong type of social media or lose sight of with is important to their business model. Join Jeremy Goldman, author of the book Going Social, as he talks about the traps and pitfalls a business may face when trying to establish a social media presence. Remember social media is just a tool, donrsquo;t lose sight of your business and give in to the hype. Jeremy Goldman has been working with companies looking to take their operations online and inject ldquo;socialrdquo; into their processes for over a decade. Jeremy has more recently managed global Ecommerce and social media for a number of global beauty brands. He is presently the Founder and Managing Director at Firebrand Group LLC,and is the author of Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media For additional training on this topic, consider these AMA seminars: *Customer Service Excellence: How to Win and Keep Customers *Mobile Marketing Boot Camp *Content Marketing Boot Camp To learn more, read these AMACOM Books: *Digital Engagement, by Leland Harden, Bob Heyman *Effective E-Mail Marketing, by Herschell Gordon Lewis *How to Succeed in Business Using LinkedIn, by Eric Butow, Kathleen Taylor
