Summary: In this podcast we discuss how to make your website the most effective it can be. Your website copy should be written for 3 types of website browsers. If you make these 4 small tweaks, you'll have your bases covered! 1. Number one reason your website isn't remarkable is that you can't create bite sized content. -Look at your website as a whole compared to a similar website you know that is popular. -Be sure to bold text on important words -Include text boxes with small bits of copy -Utilize photos with word captions -Give them bulleted lists -Use effective headlines (big and small) 2. The second reason you website isn't remarkable is that you aren't satisfying would be "super-fans". -Now that you've grabbed someone's attention with your headlines, then you want to deepen their interest with the small text. -Don't put very much detail on your home page. -Put the detailed information a level or two deep, in the places where someone is looking for specific information. -Remember, you want to break up the tiny text with lots of breaks for those page scanners. -Super fans WANT all of the little details that bore you just to write down. It's a good thing, it's a complement. 3. Your website isn't robot friendly. That's right, I said write for those computers ñ you know the ones that determine your search engine placement. One of the best ways to improve your search engine placement is to include lots of keywords in your writing. (Don't be obnoxious and type your keywords in a nonsense fashion. That can get you banned from search listings.) But, DO use your relevant keywords on every page, in the headlines and in the details. 4. The fourth reason that your website is not remarkable is because you content did not pass the "friend test". -Material should be interesting enough to hold a several minute conversation about the topic with a friend. -Hand in hand with that is that you have to be able to present the information in a way that interests and engages people. As always we thank you for listening and appreciate your support. Please rate the podcast in iTunes and give us your feedback. Let us know if there is a topic you would like to hear about at comments@residualincomelife.com -Chris
