Summary: In this podcast episode, Philippa and Lorrie discuss the specifics of commercial copywriting, including how it differs from "typical" fiction or non-fiction writing, what PPC ads can teach us about why good copy might not be that good, and what the deal is with features versus benefits. On top of that, they conclude this 30th episode with their favourite recommendations of the week. Show Notes Calmingmanatee.com Entrepreneur.com: Marketing Features Vs. Benefits Google Adwords keyword tool 10 Amazing Free Online Writing Courses Episode 23: How to Decide What to Charge for your Freelance Writing Services Episode 24: The Art of Getting Paid Episode 25: Why and How to Charge More For Your Freelance Writing Calculate Your Hourly Rate With This Freelance Billable Rate Calculator Birdsong and applause courtesy of http://www.freesound.org, thanks to: Justkiddink Dobroide Acclivity Percy-duke Ingsey101 3bagbrew Inchadney Sean Townsend Soundbytez Urupin 28-yuen-po Tomlija There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, please 'like' us on Facebook to be the first to hear our news and to talk with us about what you hear on the podcast! To find Lorrie and Philippa on the web, follow these links: Websites Philippa Willitts's freelance writing website Lorrie Hartshorn's freelance writing website Philippa Willitts's Social Media Writer website Twitter Philippa: @PhilippaWrites Lorrie: @ThatWordyBird Facebook: Lorrie on Facebook Philippa's main freelance writing Facebook page Philippa's Social Media Writer Facebook page LinkedIn: Lorrie Hartshorn Philippa Willitts Google+ Philippa Willitts Pinterest Philippa Willitts
