Summary: A few days ago, Vox Media was named publisher of the year by Digiday, crediting the company's CEO, Jim Bankoff, with the company's successful diversification from a sports blog network in SB Nation to one with three thriving verticals with the addition of The Verge (tech) and Polygon (video games). I caught up with Bankoff last week to discuss the evolution from sports blog network to a media company, using technology as a differentiator, choosing technology and video games over other verticals, potential new areas of focus in the future, how they use video as part of their overall strategy and much more. Thanks for listening. Also, subscribe in iTunes: itunes.apple.com/us/podcast/nextmarket/id579455690 RSS: feeds.feedburner.com/soundcloud/JEcj or Stitcher: app.stitcher.com/browse/feed/32010/episodes or follow us on Facebook: www.facebook.com/Nextmarket
