Summary: Is cold calling dead? Has it been replaced by social media? Did it ever work? Do scripts work? Howard and his guests have over 90 years of combined cold calling experience and share tried and true solutions as well as their own, personal, hands on experience trying to market and promote their own businesses. Featured guests: Rod Santomassimo, President of The Massimo Group and Mike Durnerin, Managing Partner of Techniques Marketing and our producer here at CRE Radio.
