Summary: A pleasure to welcome back my friend, Chris Brogan, to the show. Chris is the CEO + President of Human Business Works, and the New York Times best-selling author of Trust Agents and The Impact Equation. But today, he joins me to talk about bravery and being your OWN superhero. We discuss his latest work, It's Not About the Tights: An Owner's Manual on Bravery. Here are a few notes from our conversation: We discussed the CAPE concept: Confidence Acceptance Permission/Practice Execution "Your bravery is yours to claim." "Bravery is action." "You can borrow bravery." "You have to accept where you are, so that you can move to where you want to go." "Acceptance isn't forgiveness." "Letting go of regret is single largest obstacle to acceptance." "You can reframe, and set your own rewards." "Permission is OURS to give. You don't have to wait for permission from someone else." "We have to remove ourselves from the industrial mindset, and get to acting like, and treating people like, human beings." "You need to own your own job, life. Not just be an observer." Key message of the book: This isn't about waiting for someone else to help you. It is about being your own superhero. You can find Chris' latest book here (affilate link): THIS WEEK'S SHOW BROUGHT TO YOU BY Marketing RELEVANCE is a full-service marketing, communication and interactive company that understands that communication is different today. We know that the needs of companies vary drastically, which is why we cater to those that want a full-service marketing agency, but we also offer services a la carte. Whatever your marketing or communication need, we do it. And, the great thing is that we can show our results using your analytic tracking software and sales reports. After all, good marketing must produce qualified leads that can be converted into sales. For more information, please visit www.MarketingRELEVANCE.com. To hear from other cool and hip folks like Chris Brogan, subscribe to my podcast on iTunes by clicking here. And, a review and customer rating would be much appreciated as well! This is episode 83.
