Summary: GiveForward’s mantra is create unexpected joy. While Ethan Austin’s business deals with sensitive subjects and at times, sad endings, he reassures YEC’s StartupLab that there is more good than bad happening on their site. So much so that he has a term for it, “hugbacks.” Hugbacks are when their users give them hugs back based off of their experience benefiting from the GiveForward.com site. More: http://mystartuplab.com/go
