Summary: Carissa interviews Susan Vernicek, founder of Identity Magazine, who shares some great tips on finding your true identity to better yourself and your business. Susan also discusses her experience in starting a business with no business experience, and how she got her book published. This show also features the PortaPocket, a functionable and fashionable "portable pocket". Carissa also includes some information about a new website for Gifts from businesses who have appeared on Shark Tank. More at http://SmallBusinessesDoItBetter.com
