Summary: Do You Understand How People Buy? In this sales training podcast, we look at how people make the buying decision. If you expect someone to buy from you. You better understand their motives. Knowing why people will make a decision to invest with you. is important if you expect to make the sale. Welcome to sales strategy Workshop, episode number 2, "Sales Training To Help You Understand Why People Buy." In this podcast we start by looking at the two major questions every buyer has: Is this the person that I can count on to lead me to the right decision Is this the company I can count on to help me? You ability to provide the information that answer these two questions is key. It can mean the difference between making the sale or not. The Two Types of Buyers In sales, their are only two types of buyers. I’m not talking about their personalities. I’m talking about why they have to buy. People buying for a business People buying as Consumers for them or their family We look at what each of these two types of buyers have in common. Then we talk about the key components of your sales presentation that address their concerns. Check Our Sales Management Workshop Podcast Check out Sales Management Workshop. A podcast and blog devoted to sales management. On the Sales Management Workshop podcast, we focuse on Sales Planning, Territory development, Coaching, Hiring, Training and more If you get the chance, check it out. You can also fine the Sales Management Workshop podcast in the Apple iTunes Store, and it's free. For more information on Michael Carter's Sales Training Programs follow this link. I hope you come back to listen to the cast. In the mean time sign up for the newsletter so you don't miss a thing.
