Summary: Jochen (Joe) Krebs speaks with Jeremy Kriegel about personas in the user experience process. They talk about agile user experience design (AgileUX) and how personas and business goals tie together. Jeremy, equipped with more than 15 years in UX experience, shares his thoughts on staggered sprints, integration and the need for focus when designers identify personas. After their conversation, Jeremy presented "Who is the user in your stories?" to the Agile NYC user group.
