Nonprofit Spark – The Conservation Foundation: A Stakeholder-Driven Nonprofit – 09/26/11

Summary: On this show, I speak with the Brook McDonald, the president and CEO of The Conservation Foundation (http://www.theconservationfoundation.org), a highly effective nonprofit that is a superb example of what it means to be "stakeholder-driven." The dictionary defines stakeholder as a type of organization in which all the members or participants are seen as having an interest in its success. As I speak with Brook McDonald, you’ll hear how being stakeholder-driven permeates internal and external facets of the Foundation's work. Involving lots of stakeholders takes the Foundation longer to accomplish conservation projects, but the relationships patiently developed across communities over time result in more contributions, continual growth and most importantly, a greater impact on the world.