Conversion Secrets

Summary: Hi! This is Mike Cowles with Internet Marketing Podcast and today we've got a really cool session about conversion secrets and the three things that your website absolutely needs in order to turn visitors into customers and then for today's power tip, we're gonna be talking about how to automate and leverage Twitter and Facebook when it comes to sending out content. Let's jump right in. So first thing is as far as conversion goes when people come to look at your site, they normally have a problem and they're looking for a solution. So the most important thing is going to be your offer. If your offer is not something that's relevant, if its not exciting, if its not value-pact, it won't convert. If you're selling a Lamborghini for a $1, they're gonna buy it even if you're a terrible salesman. So keep in mind, you're offer is the most important thing. Likewise, if you're selling something that's a piece of garbage, even if its a great price. People are still not gonna want it. Be targeted, be relevant, solve a problem with your product. That's your offer, that's the first thing. The second thing is proof. If you have a piece of software, demonstrate it. Show them how it works. Show them how simple it is. Show them how many clicks it takes in order to get the desired results. If its a service, show them results. Show them testimonials from people that have used it but main thing is think proof. Testimonials are powerful but showing them an actual case study or showing them the results is even more important. If its a matter of earning income from your product then login with a video and show them how much money you've made. This a very powerful way to get people to understand and believe that your product actually works. The last thing for high conversion is scarcity. If you don't have some reason for them to buy right now they will leave. This doesn't have to be a false scarcity and it never should be where you're lying to your customers but sometimes scarcity is there's only a certain number available or the prices will be going up at some point. One of the forms of scarcity that should be a good natural one to use that's evergreen is listen how long do you wanna deal with this problem. If this problem is hurting you, you want a solution. You're proof right now. One last thing to always help conversions is to always have a guarantee. The only exception to this is if its a service where you've done the work and they want their money back. I don't normally offer a guarantee in that sense but you do always wanna offer if its a service, that you're willing to work with them to make sure that they're happy and that the expectations are clear. Now, the other thing that we're gonna talk about so for today's power tip, we're gonna be talking about leveraging Facebook and Twitter with Aweber. Now the way that this works is you can setup your content for the week or even for the month on one setting. What were talking about is you sit down and you write everything out and you want this to go out in your Facebook account or your Twitter account whenever you post to your audience. So what you can do is you can automate these with Aweber by simply tying your Facebook account and Twitter account to your Aweber list. Now what you do is you schedule these as what's called a broadcast and you schedule this out for a specific dates and times to go out. So typically what a lot of marketers do is they will either have a broadcast that goes right now “Hey, there's a sale grab it” or they will setup an autoresponder series where if you sign up today and over the next 5 days you will get 5 emails that will give you X amount of information. Well you can schedule those broadcasts to go out specific date and time and you can have those also go out to your Facebook and Twitter account. So what happens now is you're leveraging these major players of social media so that your content is going out at a specific time.