Summary: April 21st 2009. Have you ever wondered: How do you go about building a cool consumer brand? How does it feel to have only 10 days worth of cash left in the bank and lots of bills to pay? Is it better to have smart investors, dumb investors or no investors? What do you do when you realize that your business model and strategic plan are stuffed? Sahil Merchant has perspectives and experiences around all of these questions, and more. While he is likely to be wrong about many things – which is why he is more broke than you could ever hope to be – he is happy to share his experiences of starting and building his company, Mag Nation. After giving up a budding corporate career at consulting firm McKinsey & Company, Sahil now enjoys juggling being a dad to 3 kids, working 27 hours a day as the head of Mag Nation (which, in addition to six stores sells magazine subscriptions online), and living life with no financial security. But boy does he have some stories… If you’re on Twitter make sure you tweet using the #hivemelb hashtag. You can find Sahil at @sahilmerchant and @mag_nation. Download the podcast of the event here.
