Kristina Karlsson from Kikki K




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Summary: June 9th 2009 As she set about establishing her home office, Kristina struggled to find beautiful and stylish products which she had grown used to in her native Scandinavia. So she designed her own. From first identifying a gap in the home office market, Kristina’s journey included a buying trip around the world, and extensive market research. Findings overwhelmingly revealed that Kristina wasn’t the only one having trouble combining form with function in her home office. While decorating one’s home in stylish products and furniture was a priority, the home office was so often forgotten. This was about to change. By 2005 there were kikki.K boutiques in Melbourne, Sydney and Brisbane. The following year saw incredible growth with eight new boutiques opened, including the first foray into the international market in Auckland, New Zealand. And the business continues to expand each year. kikki.K’s success has not been lost on the Australian business community. Kristina has twice been a finalist in the Telstra Business Woman’s Awards, has been named Young Entrepreneur of the Year by Women Chiefs of Enterprise International, was named Most Successful New-Comer in the Swedish Business in Australia Awards, and was recently named Best Small Business in the Ethnic Business Awards. So seven years after her original idea, Kristina has her home office sorted. Download the podcast of the event here.