Summary: A recent study in the U.S. shows the number of adults that own e-book readers has jumped from 10% to 19% over the mid-December up to early January 2012. The holiday season may have something to with that, but the numbers are there nonetheless. source source Itâs a huge business nowadays. Take Amazon.com and the Kindle e-reader as an example. Their brilliant decision to make the Kindle more affordable in mid-2010 resulted in a surge in e-book sales over 2010 up to now. Hachette Book Group reports a 130% increase in eBooks and audiobooks sales for 2011 which made up for 22% of the companyâs overall revenue for that year. Other bookstores are reporting similar results. Hardcover and paperback sales are said to have dropped, a fact that many print book publishers somewhat resent. However, there is no stopping this advance in technology â we must adapt if we are to run profitable businesses in the years to come. I have a library and a large collection of books at home. I have only recently switched to the Kindle and I am sold. It is very practical, especially during travel. Expect e-Reader numbers to further increase with devices like the new Kindle Fire. There are a few disadvantages though, you cannot lend your books to a friend without handing over your e-reader. The great thing about eBooks is that they are supported by most smartphones and tablet computers like the iPad. For me, the Kindle format does the job because delivery is faster and works it across multiple devices. I am looking to publish some of my own work on the Kindle in the coming months. From a business perspective, publishing eBooks is far more cost-efficient, not to mention you can have an almost infinite amount of titles and never run out of stock. Your products are accessible to anyone around the world equipped with an e-reader or any other supported devices. Delivery is instantaneous. I also expect kids and schools will really drive this into the education system. source People read MORE often when they buy kindles source source
