Summary: James Schramko and Luke Moulton lift the lid on the subject of Podcasting....  Luke Moulton used to co-host a podcast with Tim Reid.  I also co-host a podcast with Timbo so this episode was a bit of fun to make. Highlights from this podcast How professional do you need to go for your first podcast? Does a recording studio help? Do you need an official 'bumper'? Broadcasting with no pants... Setting the stage quality wise for recording from the start How to invite interviewees to record with you Building a podcasts into a powerful and strong community How to start a podcast The key to getting good stories from interviewees Leverage your audience to the fullest extent possible The reason why you need to have a range of products that are appropriate products Podcasts are a more do to with traffic rather than being a product? Having a traffic source builds up traffic to the front door How to build authority build trust Are people in a position to take action when listening to your show? Selling versus developing authority How to reassure the audience that you are worth working with How to measure sales from podcasts using a trackable link Detailed podcasting strategy The biggest potential pitfalls and what you would might do differently Are podcasts growing or in a declining trend? The way people consume media is changing How does the apple iTunes algorithm work? Do you polarise an audience or go with the grain? Don't try and be everyones cup of tea Production quality for podcasts are less onerous than video Why pro podcasting production values can create a difference The importance of keeping your sound levels consistent Press record and do it yourself The famed double headed recording technique Stats you can use pod track to discover data about your audience How you can tell what browsers people use. Why you should know your audience so that you can optimise the content Is podcasting for everyone? How to install your podcasting plugin to a blog then retro add it to iTunes The three most popular podcasting formats... What equipment is good? Why Amazon S3 might save you some headaches In iTunes should you target tight or broad? James special Facebook campaign around your experts name to bring new listeners trick The Authority Leverage process for leveraging a podcast after publishing it Full Transcription James: James Schramko here, and today weâve got a special guest who is no stranger to the expertise of podcasting. I think podcasting is a hot topic right now. So I went out and I tracked down my podcast partnerâs other partner Luke Moulton. Welcome to the show. Luke: How are you James? James: Or should I say Lukey, Lukey, Lukey. Would that feel more familiar? Luke: Yeah it does actually. It feels pretty good and a former podcasting partner too James. Timbo and I have kind of gone separate ways in the podcasting arena. But thatâs all good. James: So I thought itâll be pretty funny to have a podcast with you because weâre both used to podcasting with Tim and Iâm just wondering what will happen here. In our show, Tim is the one who sort of keeps the time and asks me the questions and pushes me around a bit. Luke: Yeah. James: I donât know how it works in yours I guess. Is that him in your show or are you more of the time keeper? Luke: Iâm probably more the time keeper but heâs definitely the pushy one. (Laughs) James: (Laughs) Luke: Timbo knows I love him and love him dearly as Iâm sure you do James. James: I do. He makes me laugh. I mean I think he carries our show. The one I do with him. Itâs his humour and his entertaining nature that I think makes it work. Could be interesting to see what comes out today. Luke: Yeah. Heâs going to love hearing that. Heâs got a great interview technique as well I think. So he will continue to do well in podcasting Iâd say. James: So letâs talk about the topic of podcasting.
