Marketing To Mums show

Marketing To Mums

Summary: Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums. You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world. Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

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  • Artist: Katrina McCarter
  • Copyright: Copyright 2018 – Marketing to Mums Pty Ltd


 05. Reaching Mums With Influencer Marketing with Natalie Giddings | File Type: audio/mpeg | Duration: 38:34

In this episode Natalie Giddings demystifies the role of Influencer Marketing in connecting and engaging with mothers. Natalie shares the common mistakes brands make and highlights important considerations in developing your Influencer Marketing Strategy.

 04. Understanding Gen Z Mothers with Jeff Fromm | File Type: audio/mpeg | Duration: 30:11

In this episode Jeff Fromm talks about why marketers need to start planning for Gen Z who will very soon become our mothers of tomorrow. He profiles Generation Z and shares his research and highlights why strategies you are using today will not work when they become parents.

 03. Invisible Women with Liz O'Donnell | File Type: audio/mpeg | Duration: 28:54

In this episode Liz O’Donnell talks about older mothers who are juggling a job, dependent children and aging parents. I refer to this segment of the mum market as The Invisible Women. They claim to be cashed up with nothing to buy. I believe they represent one of the biggest opportunities within the Mum market and Liz and I discuss what brands are missing.

 02. Why Mums Love Surprise And Delight with Amy Henry | File Type: audio/mpeg | Duration: 35:21

In this episode Amy Henry talks about why mums love Surprise & Delight as a strategy to connect, engage and build brand loyalty. She draws on her extensive experience and expertise in child development and marketing to demonstrate how marketers can harness this tactic to drive sales conversions.

 01. Key Mistakes Brands Make with Katrina McCarter | File Type: audio/mpeg | Duration: 23:51

In this introductory episode your host, Katrina McCarter, shares nine key mistakes brands make when marketing to mothers. She shares research findings from a survey of more than 1,800 Mums which examined how Mums want to be communicated with to assist you in improving your messaging and channels.

 00. Introduction to Marketing To Mums | File Type: audio/mpeg | Duration: 05:23

What’s Marketing to Mums - the Podcast all about?  Listen to Katrina McCarter, your host, as she introduces the podcast.


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