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Costco v Johnson & Johnson and its implication to the manufacturer, retailer, and MAP policy relationship. Will this case effect MAP policies as we know them? Gene Zelek, a partner at Freeborn and Peters, LLP in Chicago shares his insight and experience on the case and how to prepare for what may come as a result. Gene Zelek may be reached at ezelek@freeborn.com to ask him questions directly. You may also learn more about Mr. Zelek at www.freeborn.com.

Is Ecomm a bigger or smaller piece of your audience's sales? Is the offline impact message relevant? In this segment, Channel IQ has the pleasure of welcoming back Daniel Silverman, VP of Ecommerce Strategy & Sales Support at Etailing Solutions, a division of Epsilon. Mr. Silverman and your Add to Cart host Anthony discuss digital asset management (DAM) and product information management (PIM), focusing on product education and the online/offline impact? In this segment we discuss topics revolving around asset management and its influence on online and offline sales, including: How and why non-store retail is the only channel growing double digits The largest online entity driving the growth and proliferation of product and brand information How ecommerce conversion numbers are actually slipping, why traffic doesn't necessarily convert on marketplace anymore  What is the largest influencer of all retail sales What is the most important channel to focus your marketing An agnostic view of conversion – does it really happen online or offline How to optimize item and brand presence What you need to ensure success of your Product Information Management (PIM) and Digital Asset Management (DAM) These are only a few of the topics discussed in this informative segment. Listen in to gain a deeper understanding of how educating the consumer about your products online can better influence their offline purchasing decision. You’ll be surprised at how the numbers add up.

In our final segment in resale policy development, we take an expert level look at expanding and refining your price policy. In our previous MAP segments, MAP 101 and MAP 201 your host Anthony has been joined by Freeborn & Peters, LLC attorney Gene Zelek, expert in the field of pricing policy. You’ve learned how to get started, and even take a deeper dive. Now it’s time to examine the policy you have in place and define the elements you need to clean up as we touch on: Bringing new life to your old policy Developing the internal team to support the policy Factors impeding policy enforcement Whether to choose MAP or Resale Price Policy How to deal with two-step distribution Resetting Policy Scope Real-world examples of policy elements for B2B and B2C If you are ready to learn more, or have questions for Mr. Zelek, sign up now for our "Enforcing Price Policy" webinar on Feb. 19. You’ll hear Gene Zelek live and have the opportunity to ask him questions after the presentation. If you have questions now, please visit the Channel IQ website or email our experts. We’ll be glad to help you find the solutions.

If your organization has ever considered expanding or refining your existing price policy you may be wondering what’s next. In our previous MAP segment, MAP 101 your Channel IQ host Anthony was joined by Freeborn Peters, LLC attorney Gene Zelek, an expert in the field of pricing policy and told you how to get started. Now it’s time for a deeper education. In this segment you’ll learn about building your policy even more as we touch on: Resale Price Programs Minimum Advertised Price Policy The difference between a policy and a program Combatting retail price erosion The “rule of reason” The Canadian Perspective The European Perspective Much more Join us for this informative half-hour discussion and then wrap up your education with our next segment MAP 301, available on February 6, 2014. If you have questions please feel free to contact the experts at Channel IQ and we’ll be glad to help you find the solutions.

This, the final episode in our four-part brand protection series, we focus on social media.  In this engaging episode David Howell, Director of Brand Protection for Channel IQ, joins your host Anthony to discuss one of the most interesting elements of brand protection, social media networks.  In this episode you’ll hear more about: Trending Reputation Monitoring Recognizing the Problem Enforcing your brand This wraps up our four part series but we have plenty of other brand protection information available. Check out the Channel IQ Blog, our other Podcast episodes, and join us for our next brand protection webinar in January. “Enforcing your Brand: Knowing When to Say When” Sign up today!

Online Brand Protection | Ep.3 of 4 | Website Content The third episode in our brand protection series focuses on website content – beyond the domain name… In this engaging episode your host Anthony and David Howell both from Channel IQ discuss ways websites can protect their outward facing and meta-content.  In this episode you’ll hear more about: Hidden text Meta descriptions Image Titles Programming tags and text What that all means, and how to solve the problems And much more.   Join us for our next episode on Website Social Media; available on December 16th. Have more questions, visit channeliq.com and then Join David Howell for the next Channel IQ Brand Protection Webinar on November 20, 2013 when we discuss how to find sellers on marketplaces. Sign Up for the webinar today HERE.

In this, the second episode in our brand protection series, your host Anthony and David Howell discuss the problem of counterfeit sales and the implications tied back to a growing stream of counterfeit products eroding leading brand’s bottom line.  In this episode you’ll hear more about: Managing diversion of sale Loss of market share Reputation management Health and safety risks Your brand liability The monitoring process Enforcing your brand Join us for our next episode on Website Content ; available on November 11th. Have more questions, Join David Howell for the next Channel IQ Brand Protection Webinar on November 20, 2013 when we discuss how to find sellers on marketplaces. Sign Up for the webinar today HERE.

Your brand is your promise. You need to protect that promise at every turn. Join Anthony for the four part series on online brand protection. He is joined by David Howell, Director of Brand Protection, for Channel IQ as they discuss the important components of any online brand protection strategy. In this episode, Anthony and David discuss Domain Name Monitoring, the value of the gTLD, filing UDRPs, understanding ICANN, domain name squatting, cybersquatting and typosquatting, and what companies can do to monitor, investigate, and enforce their brand rights online. Join us for this, the first in our four part series on online brand protection. Our next episode on Counterfeit and Gray Market will be available on November 6th. If you have more questions, visit our website Channel IQ, and then Join David Howell for our next Channel IQ Brand Protection Webinar on November 20,  2013 when we discuss how to find sellers on marketplaces. Sign Up for the webinar now: HERE.

  Authorized Badging. Nothing new, right?   Wrong.   Channel IQ is innovating the concept that consumers are already familiar with, and creating a dynamically served badge for retailers websites. This will change the way consumers shop online. In this segment, Anthony talks with Jeff Messer, GM Brand Protection for Channel IQ about how Channel IQ is creating the first-ever social network for managing relationships between retailers and manufacturers. In this segment you will learn about how the Channel IQ authorized partner network: helps consumers navigate to the best possible transaction is using innovative tactics and dynamic insert to differentiate itself from traditional static partner badges   is implanting the idea of "authorized" through every stage of the sales cycle uses third-party verification as a means to support the value of the authorization is working to strengthen the consumer's perspective of authorized and gain universal acceptance of the Channel IQ authorzed partner network as the the standard platform Listen in to this 25 minute podcast and get a comprehensive understanding of the value of authorized, and how to help consumers understand that there is more to a sale than just the best price...   To find out more about badging visit Channel IQ now.

In this strategic segment, Todd Meyers, VP of Sales with Wusthof discusses the aggressive strategy that Wusthof has employed to clean up their online channel. In this segment Mr. Myers shares his key learnings with your Channel IQ | Add To Cart host Anthony.    Brand protection strategy Turning the focus from top line sales Pulling the plug on Amazon Direct Sales Agressively monitoring your online channel Understanding EBay VeRO Contering the "Race to the bottom" pricing mentality Wusthof, one of the most respected names in cutlery has been a leader in online commerce for years. Learn more about their exceptional products or find an authorized reseller at their website: www.wusthof.com.

We kick off June with an issue that everyone talks about. In this insightful segment your host Anthony talks to industry expert Andy Mowery about how manufacturers tend to kick off their own price erosion to improve sales, ways of countering and shoring up out-of-control downward price spirals, tactics to investigate and find the source of unknown distribution, and aggressive tactics to cleaning up your online distribution channel.  Andy has been in eCommerce since 1999, building a start-up garage business with his wife, Deb, into a significant retail presence in Home, Garden, and Pet categories. They base their operations in Fort Collins, CO. He has used his retail experience to help consult many manufacturers and distributors develop Brand Protection and MAP strategies for their businesses.  He now writes about his perspectives and experiences to help others succeed.   Read More at Andrew’s Blog - The Price Isn’t Right

In this informative 20 minute segment, your "Add to Cart" host, Anthony, is joined by noted California Intellectual Property Attorney, Larry McFarland, Managing Partner at Kilpatrick Townsend & Stockton LLP, in Beverly Hills, CA.  In this brief and light conversation you will hear about: The differences between Black & Gray Market How Gray Market effects product value What can you do to change the landsape of Gray Market What characterizes a Gray Market product How can a manufacturer deal with Gray Market & Counterfeit problems? Steps to prove problems in your supply chain Much more,,, Enjoy this and the rest of our podcast segments. There are more to come. If you have any questions, please feel free to reach out to Mr. McFarland or the experts at Channel IQ.

With the Kitchen and Bath Industry Show (KBIS) coming up this week in New Orleans, Add to Cart was fortunate to get Bill Darcy, CEO of the NKBA (National Kitchen and Bath Association) to join Anthony for a timely interview. In this segment Bill and Anthony discuss: Bill’s history with NKBA What you’ll see at the Kitchen and Bath Industry Show (KBIS) in New Orleans The amazing things that NKBA are doing for their membership The things that NKBA is doing for consumers The all-new educational component of the NKBA website The Professional Search functionality of the website www.nkba.org/prosearch How NKBA is invested in helping the industry The 2014 Show in Las Vegas And much much more. To follow the KBIS show on Twitter: @KBIS2013 Follow Bill Darcy on Twitter: @NKBA_CEO Sign up for the KBIS conference: www.kbis.com Visit the National Kitchen and Bath Association: www.nkba.org Who is Bill Darcy? Bill Darcy joined the National Kitchen & Bath Association in 2006 and has quickly moved to his current position of CEO.  Prior to the NKBA, he spent seven years with International Speedway Corporation (ISC), sister company to NASCAR, most recently as Senior Director of Corporate Account Management at the Daytona Beach, Florida headquarters.

When you take a look at the ecommerce landscape, time and time again the online sales cycle is being reduced to lowest-price wins. In this engaging interview, Anthony discusses the endgame of the sales profitability cycle  with William Matthies, serial entrepreneur, founder of The Verity Group, a regular contributor to the consumer electronics trade publication TWICE, a business planning consultant and author of “The 7 Keys to Change”.  Topics covered in this segment include: Building the right online marketing mix Improving margins by providing a complete consumer experience Avoiding brand image erosion Better ways to verify authorized online retailers And Much More Bill welcomes your conversation and comments. You can reach out to him via his blog, http://williammatthies.com/ or you can order his book, “The 7 Keys to Change” http://www.amazon.com/Keys-Change-Approach-Managing-Smarter/dp/0988526204 And don’t forget to check out his TwiCE Article ‘Complete Experience’ Merchandising: It’s Much More Than Low Price http://www.twice.com/blogs/%E2%80%98complete-experience%E2%80%99-merchandising-it%E2%80%99s-much-more-low-price-105537

This Channel IQ webinar was broadcast live on March 28, 2013, and features David Howell, Director of Global Brand Protection for Channel IQ. Download the slides here: http://bit.ly/YVtM9a About this Webinar: Five dollar headphones, ten dollar knives, and twenty dollar smart phones; other than a great deal, what do these three things have in common? They represent the potential end of your business. As counterfeit and gray market sales increase, a surprising amount of business owners are either unaware their products are being counterfeited, or just deny the very existence of a problem. How can you find out if you are affected? Or if you know of a violation what can you do? We have the answer to that, and insight into what the future holds for enforcement and industry changes. In this 55 minute session, learn what you can do to protect your company and its bottom line.