Go Media Podcast

In this episode, Jeff Finley and Bill Beachy sit down to talk through a chapter from Bill's upcoming book. In that discussion, Bill talks about putting yourself in a position to get hired by a client by putting together a great proposal.

In this episode, Jeff Finley and Bill Beachy sit down with Jesse Sloan and Todd Gauman to talk about Weapons of Mass Creation Fest. Plus, they share what makes a great design conference and music festival.

This edition of the podcast is our 2012 Year in Review. A look back at our successes and failures of the year, what we've learned, and what we have in store for 2013. This month's Quick Tip is setting up Monthly Reports. It's important to remind yourself of what you've accomplished, as well as where you can improve as you move forward.

This episode answers questions that you guys sent to us in comments here on the Zine, on Facebook and over Twitter. Listen to the Podcast Show Notes: Go Media Quick Tip: Under Promise and Over Deliver Know what it is you can actually deliver. Hold back the desire to make crazy promises just to get a project. Hand-off between sales person and the designer is critical. Review proofs with the sales person before presenting. What’s Go Media Been Up To? On the Map - Event recap with Chris Comella. Arsenal - Black Friday and Cyber Monday sales. Jeff and Jenny recently spoke about Crowd Funding and Social Media at Bad Girl Ventures and the Shaker Heights Launch House. "Brand Positioning and Advocacy Process" work book for designers by Jackie Bebenroth coming out next year. Bill attended a "Goldman Sachs 10,000 Businesses" event and met Warren Buffett. Bill transitions from being a designer. Another update on the storefront renovation. Questions Asked Do clients get in the way of good design? How do you deal with criticism when working with clients? - Jessie Ng How you guys develop Creative Briefs? - @josephnicklo How do you differentiate yourself in an ever homogenizing world of digital design and communication? - Stefek Andrzej What are the pros and cons of being a Jack of All Trades vs. having a specialization? - Raji Purcell How do you price your services? - Michael Greeves, Benedikt Hoffman and Anthony Gargasz Links Go Media Arsenal Vintage Letterpress Textures - Jeff's favorite Arsenal texture right now. A Designer’s Guide to Pricing - Bill's column about how to charge for your services. The Commoditization of Design and a Good Customer Experience - Podcast Episode #2 where we had a more indepth of how to set yourself apart when Design becomes a Commodity. On The Map (OTM) Go Media Twitter Credits Hosts: Jeff Finley and Bill Beachy Special Guest: Chris Comella Producer: Bryan Garvin Recorded at: Go Media Sponsorship Opportunities Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at podcast@gomedia.us if you are interested in advertising your business. What Do You Think? We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

This episode focuses on the role of a designer with special guests Connie Ozan from Twist Creative and Julia Briggs from Blue Star Design. We also talk about setting up metrics for your business and the redesign of the Arsenal. Listen to the Podcast Show Notes: Go Media Quick Tip: Setting up Metrics for your Business What are metrics? Setting up stats to clearly identify success and weak points in your business. Bill’s story at his Business class. What’s Go Media Been Up To? On the Map - Date is Nov 9th. Be there! Arsenal ReDesign - products integrated into developer's stage. COSE Small Business Conference (Bill and Jackie speaking, Go Media had a booth). Storefront Renovations update. A client hated one of our designs. Hurricane Sandy, leaking roof, losing power. Hiring Project Manager & a Jr. Level Designer. Topic: The Role of a Designer Special Guests: Connie Ozan & Julia Briggs in-studio Define "Designer" (graphic designer, not industrial/interior). Define "Role" (what's the context? role with a client? role in the world?) Labels like Designer, Graphic Designer, Art Director, Artist, Commercial Artist, Illustrator. Artist vs. Designer? Evolution of a Designer over time. Ideal Role vs. Actual Role Roles of a Designer Context With a client/boss With other team members With your wallet/bank account With your self/your own products With society/the world/the environment Production Roles Commercial Artist (art as product), Illustrator Visual Designer, Pixel Pusher (make stuff look pretty) Style Jockey (designer performs his/her style) Idea Generator (designer ideates on behalf of client) UX Designer (how will the user actually USE this?) Front End Developer (HTML/CSS/JS) Non Production Roles Salesperson (communicate value) Order Taker/Client Pleaser (similar to salesperson) Strategist Educator, Researcher (understand) Business Consultant Therapist, Psychiatrist (helping client understand themselves) Facilitator (extended family, connector) Social/Worldly Roles Environmentalist Social Changer Innovator Risk Taker (society expects creative people to take the risks) Links Go Media Arsenal On The Map (OTM) Go Media Twitter Twist Creative Blue Star Design Credits Hosts: Jeff Finley and Bill Beachy Special Guest: Julia Briggs, Connie Ozan, Adam Law and Chris Comella Producer: Bryan Garvin Recorded at: Go Media Sponsorship Opportunities Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at podcast@gomedia.us if you are interested in advertising your business. What Do You Think? We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

This episode focuses on the commoditization of design and a good customer experience with special guest photographer Dan Morgan of Straight Shooter. We also talk about elevator pitches and the redesign of GoMediaZine with Wilson Revehl. Listen to the Podcast Show Notes: Go Media Quick Tip: Elevator Pitches What is an elevator pitch? Go Media’s elevator pitch is? Bill’s story at his Business Class. How you can create a better elevator pitch. What’s Go Media Been Up To? Feedback from first episode. On the Map - Date is Nov 9th. Jeff’s speech at AAF Cleveland. Shoutout to Mark Brickey of Hero Design, Adventures in Design Podcast. GoMediaZine launch & discussion with Wilson via Skype. MockupEverything launch and response from community. Future plans. Topic 1: The Commoditization of Design Special Guest: Dan Morgan in-studio Discussion with Liz Hunt and Dan Morgan. Automation of design processes. Oversaturation of competition. Technology makes it easier to produce pro results. Products that solve common design problems. Race to the bottom. How are designers affected? How photographers have dealt with it. Offering consulting and strategy, not just design. Service based agencies getting into the product business. Other products that are commodities - websites, themes, vectors, fonts etc. Selling your own products. Arsenal Marketplace. Topic 2: Selling the Customer Experience Instead of only selling your skills, talent, expertise, portfolio - sell the experience Rethink what your product is - is it your logo? Or the experience the customer gets while their logo is being designed by you? A well made logo is really the end result. It’s a commodity. Going golfing. Gifts. Never eat alone. Lunch with customers. Messaging, takeaways, project milestones that reward the customer. Good Experiences: Starbucks example. Links Go Media Arsenal Mockupeverything.com Go Media On The Map (OTM) Go Media Twitter Credits Hosts: Jeff Finley and Bill Beachy Special Guest: Dan Morgan, Wilson Revehl, Liz Hunt Producer: Bryan Garvin Recorded at: Go Media Sponsorship Opportunities Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at podcast@gomedia.us for sponsorship opportunities. What Do You Think? We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

In the debut episode of the Go Media podcast, Bill and Jeff talk about how to stay afloat during lean times and how to stay inspired. They also discuss date and venue for WMC Fest 2012, On the Map with Chris Comella, and other insights into some new sites being launched soon.

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity. For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business. View all episodes of Daily Inspiration here Sponsored by Prooflab The Daily Inspiration video series is brought to you by Prooflab - a client and project management app built and used by Go Media for designers. Hope you enjoy the video! Or download the podcast

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity. For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business. View all episodes of Daily Inspiration here Sponsored by Prooflab The Daily Inspiration video series is brought to you by Prooflab - a client and project management app built and used by Go Media for designers. Hope you enjoy the video! Or download the podcast

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity. For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business. View all episodes of Daily Inspiration here Sponsored by Prooflab The Daily Inspiration video series is brought to you by Prooflab - a client and project management app built and used by Go Media for designers. Hope you enjoy the video! Or download the podcast

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity. For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business. View all episodes of Daily Inspiration here Sponsored by Prooflab The Daily Inspiration video series is brought to you by Prooflab - a client and project management app built and used by Go Media for designers. Hope you enjoy the video! Or download the podcast

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity. For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business. View all episodes of Daily Inspiration here Sponsored by Prooflab The Daily Inspiration video series is brought to you by Prooflab - a client and project management app built and used by Go Media for designers. Hope you enjoy the video! Or download the podcast

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity. For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business. View all episodes of Daily Inspiration here Sponsored by Prooflab The Daily Inspiration video series is brought to you by Prooflab - a client and project management app built and used by Go Media for designers. Hope you enjoy the video! Or download the podcast

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity. For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business. View all episodes of Daily Inspiration here Sponsored by Weapons of Mass Creation The Daily Inspiration video series is brought to you by WMC Fest - a grassroots event put on by Go Media to inspire and enable the creative mind. It takes place in Cleveland, OH on June 11 and 12, 2011 (this weekend!) and will feature 20 speakers, 20 bands, and 20 designers in what aims to be the premier event for artists/designers in the midwest. Hope you enjoy the video! Or download the podcast

Go Media president Bill Beachy sits down to give you some daily inspiration and advice. Bill shares his years of experience building Go Media into the company it is today. Topics in this video series include Getting Started, Happiness, Humility, Patience, Flow, Focus, Productivity, Business Systems, Courage, Eating Well, Obstacles, and Creativity. For more information about Bill Beachy, check out his bio on gomedia.us. Bill is currently accepting opportunities to speak at your event, university, or business. View all episodes of Daily Inspiration here Sponsored by Weapons of Mass Creation The Daily Inspiration video series is brought to you by WMC Fest - a grassroots event put on by Go Media to inspire and enable the creative mind. It takes place in Cleveland, OH on June 11 and 12, 2011 and will feature 20 speakers, 20 bands, and 20 designers in what aims to be the premier event for artists/designers in the midwest. Hope you enjoy the video! Or download the podcast