G-Lab ’10: Mercy Corps, Jakarta




MIT Sloan School of Management Podcast show

Summary: In Jakarta, Indonesia, street carts are a major source of food for children. In their efforts to combat childhood malnutrition, the Mercy Corps organization is trying to insure that such street carts offer healthy options for their young customers. With a well-run pilot program in place, Mercy Corps brought an MIT Sloan G-Lab team to the table to learn how to maximize their efforts and expand their business. The team spent several weeks in Jakarta, gaining valuable insights about the culture of the city and the conditions of the neighborhoods in which the food carts were operating. In the end, the team was able to provide Mercy Corp with the tools necessary to grow their business and advance their mission.