Summary: Bangkok-based Nam Mee Books has made a name for itself as Thailand’s leading publisher of comics and children’s books, including Harry Potter, but it now faces the challenge of expanding into a broader market. The company’s openness to new ideas and willingness to follow whatever path the G-Lab team they worked with recommended meant more pressure on the team, but also a greater sense of ownership over the company’s future for the team members. Lia Cavalcante and Jeremy Bratt talk about the kind of research was required for such an undertaking and the willingness of their hosts to listen.
