TED: Shlomo Benartzi: Saving for tomorrow, tomorrow - Shlomo Benartzi (2011)




TED Talks Daily (SD video) show

Summary: It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution?