The Life of a Retail Florist with Sweet Memories Flowers

Team Flower show

Summary: Juliana McWilliams has such a sweet perspective of the floral industry after growing up in a flower shop and taking it over from her mom. Today on the podcast, she’s sharing many of the lessons she’s learned over the years. We’re chatting about: - Changes within the floral industry - Operating a shop out of a studio - How to decide what arrangements to offer on your website - Tips for handling wedding inquiries - Keeping deliveries and weddings separate - Finding the marriage between old school and new school We’re also feeling all the feels as we talk through the beauty of the floral community. Floristry can be a lonely job—even for extroverts—and finding your flower friends is imperative in seeing success in your business and in the pursuit of your life. Juliana is a wife, mom, and lifelong flower lover. Her love for flowers runs deep as her mom, Shelley, owned and operated Sweet Memories all throughout Juliana’s childhood. The business has now passed from mother to daughter and Juliana is full to the brim with inspiration and ideas to bring the joy of flowers to Visalia, California in a multitude of ways. Sweet Memories currently offers fresh, California-grown, floral arrangements to order on a weekly basis as well as full-service floral arranging for high-end weddings both in the Central Valley and the Coast. Find Juliana on Instagram @sweetmemoriesflowers and online at