50 Ep 049 - Beat food marketers at their own game: With Shashank Mehta from The Whole Truth

Summary: <p>Let's face it - food marketers can be devious. Finding new words for sugar, hyping up numbers, overplaying ingredients, and taking full advantage of the ambiguity of the word 'healthy'.</p><p>To lead a healthy life, we need to be aware of what's in the pack - not what is claimed in the front. And for this, there's no better guest than Shashank Mehta. Shashank runs a company called The Whole Truth that proudly declares all its ingredients up front, and through a lot of content tries its best to educate people on making healthier food choices. </p><p>We speak about his company, its philosophy, how we as consumers can equip ourselves to beat food marketers at their own game, common tactics food companies use, and lots more. Along the way, there are several small tips that even the most seasoned fitness enthusiast will find helpful. </p><p>Follow your guest, Shashank Mehta:</p><p>On Instagram: https://www.instagram.com/shashankfit/</p><p>His company, The Whole Truth FoodsWebsite: http://instagram.com/thewholetruthfoodsInstagram: https://www.instagram.com/thewholetruthfoods/</p><p><br></p><p>Have feedback or ideas for the show? We’d love to hear from you!</p><p>Email: onerep@curefit.com</p><p>Twitter: twitter.com/cultfitofficial</p><p>Instagram: instagram.com/cultfitofficial</p><p><br></p><p>Say hi to your host!</p><p>Twitter: twitter.com/chuck_gopal</p><p>Instagram: instagram.com/chuckofalltrades</p><p>Consult with expert coaches at cult.fit: https://www.cult.fit/fitness/cult-transform</p>