Identifying and Meeting Floral Needs with Rachael Ellen Events

Team Flower show

Summary: Get prepared to be inspired by this conversation with Rachael on the Team Flower Podcast! She is quite an entrepreneur and takes everything from planning to design to execution when it comes to weddings and events. As such, Rachael has an extensive team that she works with! She’s chatting about how her business and her team came to be, and what their structure looks like. (Here’s a hint: INTERNS!) We’re also talking through the importance of identifying floral needs in your local community before you start your business or as you prepare to pivot your business. Is there a group of people who are not being served by the other floral professionals? How can you meet them where you are with your own creativity? In addition, Rachael is sharing her thoughts on how those in the floral industry can meet one another’s need and support one another. Finally, Rachael is listing a few necessary design skills florists should develop as well as giving a sweet reminder of encouragement to go and be inspired! Rachael is the owner and founder of Rachael Ellen Events. They are a full service wedding planning, Design, Floral Design, Production and Execution company. They specialize in destination events and work with clients all over the world. You can most often find them in the mountains of Park City, Utah, the countryside chateaux of France, and the coastal towns of the North East. Their floral design style is garden inspired and strives to maintain a romantic, fine art aesthetic. They are rooted in creating experiences rather than just events and do that through seamless planning and intentional design. You can find Rachel online at and on Instagram @rachaelellenevents.