Summary: In the previous episode, Kinsey discussed the concept of Captivate, grabbing the attention of your potential clients. Today, she discloses her next step, Connect. Listen as Kinsey shares her strategies on how to create that connection with your audience so that you are the one that they want to listen to, the one they want to buy from, be it your product or service. This phase is really about how you move people closer to the offer without showing the offer just yet.
