Ep 120: Hilla Narov and Samantha Woolf, Co-Founders of Official Partner- Challenges and Lessons as Female Entrepreneurs During Pandemic- Realities of working with A List Celebrities & Living Dream Job


Summary: <p>Today we are joined by two entrepreneurial women, Hilla Narov and Samantha Woolf, co-founders of Official Partner, a premiere marketing and entertainment agency that connects brands with A list talent and influencers and New Yorkers. Prior to founding Official Partner, Samantha and Hilla each spent over 20 years at notable entertainment management agencies but then last year decided to pivot by starting their own agency. This was a little over one year ago during an unlikely time – the beginning of the Covid-19 global pandemic. While they faced many challenges, they have come out the other side and are even stronger. Hilla Narov and Samantha Woolf have an instinct for what’s next, what’s newsworthy and the ability to architect a winning deal that translates to success for their clients. </p> <p>In this episode, we cover the below topics: </p> <p>- Lessons from their first year as female founders and their life in NYC Challenges they faced during the Covid-19 pandemic <br> - Why they believe mentoring other women is key to their success <br> - The fun and challenging experiences working with A list celebrities </p> <p>We also talk a lot about New York and how the city has affected their mindset, the way they approach business and what the city has given them. <br> <br> <em>You can learn more about Samantha and Hila below: </em></p> <p><strong>About Samantha: </strong>Prior to starting Official Partner, Samantha was Head of Marketing, NY at United Talent Agency (UTA), one of the leading talent, influencer and entertainment agencies in the world. With over 20 years of experience, Samantha has worked with branding powerhouses Deutsch Inc., Grey Global Group, and PEOPLE magazine, and brands such as Covergirl, Pantene and Head &amp; Shoulders. She has also worked closely with some of the most highly respected and sought-after talent faces across digital media, television, music, and live entertainment including Sofia Vergara, Taylor Swift, Queen Latifah, Ellen DeGeneres, Katy Perry, Selena Gomez, P!NK and James Charles. <br> <br> <strong>About Hilla:</strong> A forward-looking thinker and creative problem-solver, Hilla has built trusted relationships across the entertainment, luxury, fashion, beauty, and lifestyle industries – always with an interest to drive brand visibility and business growth. Hilla brings over 20 years of public relations and brand management experience. She led the relaunch of Jordache’s luxury denim collection securing Sarah Jessica Parker, partnered veterans non-for-profit Dog Tag Bakery with Starbucks and secured a multi-year sponsorship for Heidi Klum’s Halloween with Party City. Hill has brokered numerous high profile talent deals for brands like Louis Vuitton, Dior, Tiffany, Bulgari, Coach, Maybelline, HSN, QVC and Mattel. </p> <p>Website: https://official-partner.com/ <br> Instagram: https://www.instagram.com/officialpartneragency/ <br> <br> Feel free to direct any questions, comments or feedback to thecityconfessions@gmail.com. </p> --- Support this podcast: <a href="https://anchor.fm/thecityconfessions/support" rel="payment">https://anchor.fm/thecityconfessions/support</a>