The rise, the fall and rebirth of the 'Diving Lady' neon sign




Valley 101 show

Summary: Drivers on a dark and lonely stretch of desert highway knew they had made it to the outer edges of the Phoenix area when they saw the bright, flashing lights of a motel sign.  It was the 1960s, and the neon sign that served as a beacon to travelers was dubbed the Diving Lady. The motel sign on Main Street in Mesa continues to hold a special place in the hearts of many. What is the history behind this 70 foot motel sign and how did it become a rallying point for Mesa? In this week's episode of Valley 101, a podcast from The Arizona Republic and azcentral.com, producer Maritza Dominguez dives into the iconic landmark’s history, its efforts to keep it standing and what it means to local residents in the Valley.