Ep 114: Maiko Sakai - Niche Specialist- Creator of "Define + Refine Your Profitable Niche" - Aligning Business with Purpose- Focusing on What and Why Instead of How- Embracing Entrepreneurial Journey


Summary: <p>Today's guest is Maiko Sakai, a niche specialist who helps visionary founders, experts &amp; entrepreneurs discover their niche in their business and to hone in on their greatness. Maiko Sakai is also the founder of Airtight Concepts, a business strategy consultant a.k.a. secret weapon, confidant &amp; silent partner to visionary entrepreneurs &amp; CEO’s with the desire to build a high-functioning, profit-generating machine of their dreams.</p> <p>Her mission is simple: Help service business owners shift from operating a transactional business to a transformational business through her 2 business programs, “Define + Refine Your Profitable Niche” and “Business Optimizer 360. As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective but not-so-conventional strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative &amp; qualitative assessments.</p> <p>Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds, and is a minimalist, a sucker for ultra-contemporary design &amp; exotic houseplants. She earned her MBA from Cornell University.</p> <p>In this episode we talk about various topics including how Maiko Sakai became a niche specialist and what that term even means. Maiko explains why she created the "WHAT’S YOUR IMPACT CREATION ARCHETYPE AS AN ENTREPRENEUR" quiz and how she's been utilizing it to help business owners determine what they're great at. Maiko and I also bond over our shared sign being Aquarius and talk about characteristics that make us who we are are creatives and how we use our strengths to our advantage when it comes to our careers. Maiko also expresses why she's an advocate for paid ads and how to benefit from running them to promote her business. We also talk about the importance of staying neutral and the pros of removing emotions, needs and wants from running a business. As someone who finds joy in helping entrepreneurs find success, Maiko reiterates why business owners should focus on the what and why instead of the how. We close this episode with Maiko revealing a confession that relates to the city and the current state of New York, so you don't wan to miss out on that! </p> <p>You can connect with Maiko Sakai on her below platforms:</p> <p>Website: <a href="http://www.maikosakai.com/" target="_blank">www.maikosakai.com</a><br> IG: <a href="https://www.instagram.com/MaikoSakaiBiz/">MaikoSakaiBiz</a><br> Twitter: <a href="https://twitter.com/maikosakaibiz?lang=en">MaikoSakaiBiz</a><br> FB: <a href="https://www.facebook.com/airtightconceptsnyc/">airtightconceptsnyc</a><br> LinkedIn: <a href="http://www.linkedin.com/in/maikosakai" target="_blank">www.linkedin.com/in/maikosakai</a><br> Pinterest: <a href="https://www.pinterest.com/maikosakaibiz/_created/">MaikoSakaiBiz</a></p> <p>Feel free to also direct any questions, comments or feedback regarding this episode to thecityconfessions@gmail.com. </p> <p><br></p> --- Support this podcast: <a href="https://anchor.fm/thecityconfessions/support" rel="payment">https://anchor.fm/thecityconfessions/support</a>