7. Membership Marketing - Theresa Mautone Kuiken Shares Insights with Jerry Allocca

Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast show

Summary: <p><a href="https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/" target="_blank">https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/</a></p> <p>In this episode we are navigating the noise of marketing for a membership based company.</p> <p>You’ll learn what marketers need to address today to attract new members while increasing engagement with existing members along with strategies for getting the most from your marketing department.</p> <h2><strong>Meet Theresa Mautone Kuiken</strong></h2> <p>Chief Marketing and Business Development Officer Theresa Mautone Kuiken shares her thoughts on what makes a great leader and how to effectively manage a team with diverse skill sets.</p> <h3><strong>In this episode, host Jerry Allocca discusses the ins and outs of membership marketing with Theresa, including:</strong></h3> <ul> <li>What makes a great marketing leader</li> <li>Critical issues facing membership marketing today</li> <li>Advice for walking into a new marketing department</li> <li>How to differentiate in a crowded marketplace</li> </ul> <h2><strong>Theresa’s Bio</strong></h2> <p>Kuiken is a strategic business leader who pioneers “first-of-its-kind” transformational initiatives on executive teams in the luxury, travel, fine art, and fashion and education industries. At NSLS, Kuiken is spearheading a strategic transformation of the marketing team to a data-led, member-first positioning. Focusing on propelling revenue growth, brand exposure and market expansion, Kuiken seamlessly marries the creative with the analytical to drive results.</p> <p>Kuiken holds a bachelor’s from Vanderbilt University and graduate management studies at Columbia University. She is also Head of Community Engagement and Marketing at JerseySTEM, a nonprofit promoting excellence in science, technology, engineering, and math education for girls in under-served communities.</p> <h2><strong>Quotables</strong></h2> <p><em>“What I like to do when I start anything personally and professionally is go on a listening tour.”</em></p> <h2><strong>Recommended resources</strong></h2> <p>Resources that were mentioned during this episode.</p> <ul> <li>Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins<br> <a href="https://www.amazon.com/dp/0066620996/ref=cm_sw_em_r_mt_dp_QZZ19CTT02EWQVT0PEXW"><u>https://www.amazon.com/dp/0066620996/ref=cm_sw_em_r_mt_dp_QZZ19CTT02EWQVT0PEXW</u></a> </li> <li>Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek<br> <a href="https://www.amazon.com/dp/1591846447/ref=cm_sw_em_r_mt_dp_EKF7JARDSGVFH3G9DX3T"><u>https://www.amazon.com/dp/1591846447/ref=cm_sw_em_r_mt_dp_EKF7JARDSGVFH3G9DX3T</u></a> </li> <li>Theresa Mautone Kuiken's LinkedIn Profile<br> <a href="https://www.linkedin.com/in/theresakuiken/"><u>https://www.linkedin.com/in/theresakuiken/</u></a> </li> </ul> <h2><strong>We’d love to hear from you!</strong></h2> <p>Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department.<a href="https://navigatingthenoise.com/askjerry/"> <u>Submit your questions here</u></a> or leave a reply below.</p> --- Send in a voice message: https://anchor.fm/navigatingthenoise/message