An entrepreneurial story about leveraging technology to turn the tables in Market Research

Summary: <p>This podcast interview focuses on the story behind Pollfish – and their approach to reinvent market research for a new era by shortening cycle times to get faster, high-quality feedback from customers. My guest is John Papadakis, Founder and CEO at Pollfish</p><br><p>John started his career as an Android developer. He’s passionate about platforms and businesses that scale and has always had a particular focus on the mobile domain. In 2011 he co-founded Pajap, a service which allowed to create native Android applications, that didn’t need update or installation thereby combining the best of native app world and web app world </p><br><p>In 2013 he founded Pollfish, a platform that provides brands a revolutionary way to learn, communicate and interact with existing and prospective customers.</p><br><p>That inspired me, and hence I invited John to my podcast. We explore their journey to create a new category and the challenges to grow customer trust by establishing a large enough audience of close to a billion consumers . We also discuss his secrets of growing the Pollfish business – and how simplification and trust in people have been a great asset in that.</p><br><p>Here are some of his quotes:</p><br><p><em>Essentially Pollfish started because we had apps, and we want to monetize them. But advertising didn't work for our apps. And we were thinking: ‘There must be a better way to monetize those apps, and that way to be less intrusive since we don't want to spam our users.’</em></p><p><em>So, we created the Pollfish library first, and we saw that people responded to surveys within the app. In a few days, we had hundreds of thousands of people. </em></p><br><p><em>So, the company started from a need to monetize, and from the opportunity that the mobile app ecosystem (in 2013) was a new distribution channel for market research.</em></p><br><p><em>It's a two-sided marketplace: you need supply and demand. And you've got to have both. So, we started with the supply, focus there for a couple of years, and then we launched Pollfish as it is today to solve the father decision making problem.</em></p><br><p>During this interview, you will learn four things:</p><ol> <li>Why – if you want to boost momentum - it’s key to focus your go-to-market on your core strengths and true values – and avoid anything that’s outside of that scope </li> <li>How smart packaging can enable you to change perception and with that open complete new market opportunities</li> <li>Why your customers don't want to worry about ‘figuring your messaging out’. They want it simple – so simple they can share it with their boss.</li> <li>Why throwing way an impressive KPI sheet and focus on just 2 numbers gave focus and boosted creativity amongst all staff</li> </ol><p><br></p><p>For more information about the guest from this week:</p><ul> <li><a href="https://www.linkedin.com/in/papadakisjohn/" rel="noopener noreferrer" target="_blank">John Papadakis</a></li> <li>Website <a href="https://www.pollfish.com/" rel="noopener noreferrer" target="_blank">Pollfish</a> </li> </ul><p><br></p><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>